Senior Product Designer & UX Architect
La Schaffer
Designing experiences that tell a story
10+ years turning ambiguous problems into intuitive products for 130M+ people across Chick-fil-A, American Express, MasterCard, CVS & MARTA. MS in Human-Computer Interaction, Georgia Tech.
The short version
01 — Snapshot
10+
Years designing
digital products
130M+
People reached by
products I’ve shipped
10+
Industries — food, travel, health,
transit, telecom & more
20+
Brands shipped for,
startup to enterprise
Fast facts — for the recruiter skimming at speed
- Role
- Senior / Lead / Staff Product Designer & UX Architect
- Experience
- 10+ years — 0→1 through enterprise scale
- Education
- MS, Human-Computer Interaction — Georgia Tech
- Based in
- Atlanta, GA — open to remote & hybrid
- Strong in
- Discovery, strategy, UX principles, accessibility, problem solving, creativity
- Industries
- Ecommerce, communications, events, travel, health, transit, and beyond
- Toolkit
- Figma design systems, AI workflows, Adobe Creative Suite, research tools
- Availability
- Currently freelancing and open to FTE, contract, or project-based
Selected work
02 — Case studies
02
Amex Travel
Razorfish · 2022–23 — New vacation-rental booking for Amex Travel’s points platform, integrated cleanly for 54M U.S. cardmembers.
03
MARTA Transit
Rebel & Reason · 2020–21 — A new digital-signage system now live on 326 screens across all 38 MARTA stations.
04
Arthritis Foundation
Arthritis Foundation · 2024 — Two-phase research (survey → video interviews) shaping an interactive drug guide for Arthritis.org.
05
Mastercard
Mastercard × Razorfish · 2022–23 — Touchcard: secure, independent payment for blind & low-vision cardholders across restaurants, kiosks & online.
Wondering what else I’ve done? Just ask →
A few more I’ve designed for
- CVS
- Verizon
- Delta
- Cox
- TGI Fridays
- Moe’s
- Kimberly-Clark
- Rachael Ray
- Yamaha
- Southern Co.
- Saia
- AmericasMart
- WellVisor
- Beam Living
- Ripley’s Believe It or Not!
- The Center for Puppetry Arts
About
Part strategist,
part maker,
all nerd
03 — Who’s La?
Save your photo asassets/img/portrait.jpg
I’m a Senior Product Designer and UX Architect who’s spent a decade working across agency, enterprise, and startup. I blend UX into everything I do, from responsive web and interface design to producing immersive theatrical experiences.
What I do best
Tools I live in
A few things that are true about me
- 1I have a BA in Studio Art and a psych minor — the taste and the “why people do that” came before the pixels.
- 2My grad research (a second-screen companion for the Marvel Cinematic Universe) was published and presented at ACM TVX in Brussels.
- 3I’ve dabbled in Unreal Engine and SketchUp, user tested in AR/VR, and generally enjoy hacking and tinkering with technologies until things work.
- 4I’ve mentored junior designers and interns — I learned this craft from generous people and I pay it forward.
- 5I’m a roller coaster enthusiast and should hit 200 this summer.